Marketing
Develop a broad background in marketing with special emphasis on the digital tools that take increasing importance in the economy.
Marketing, Digital Marketing Concentration, B.B.A.
Our digital marketing degree offers students a strong foundation of experiential learning in this growing industry. Businesses across all sectors understand the need to utilize digital technologies to attract and retain customers. Therefore, well-prepared graduates are in demand for a growing number of careers in the job market. Students will learn best practices to solve real-world challenges and drive ROI within any organization.
A major in Marketing with a concentration in Digital Marketing offers preparation for students interested in digital marketing analytics, social media, or website design careers to gain the necessary marketing skills they need to be successful.
Frequently Asked Questions
Do you need a degree for digital marketing?
While some digital marketing professionals enter the field through certifications or self-study, a degree provides a significant advantage. A Digital Marketing concentration provides students with a strong foundation in marketing strategy, consumer behavior, analytics, and digital marketing technologies, while developing practical skills that employers seek.
What type of student might be interested in pursuing the Digital Marketing concentration?
The Digital Marketing concentration is ideal for students who are creative, analytical, and interested in how businesses connect with customers online. It appeals to students who enjoy social media, content creation, data analysis, advertising, technology, branding, and understanding consumer behavior.
What skills do students learn in the Digital Marketing program?
Students develop a wide range of in-demand skills, including:
- Search engine optimization (SEO)
- Digital advertising and paid search
- Social media marketing
- Marketing analytics and data visualization
- Google Analytics and web analytics tools
- Content marketing and AI emerging marketing technologies
Is the Digital Marketing concentration available online?
Yes. The Digital Marketing concentration is available fully online, providing students with the flexibility to complete coursework from anywhere while gaining the same practical, career-focused skills as on-campus students.
What types of jobs does the Digital Marketing program prepare students for?
Graduates are prepared for a variety of exciting careers, including:
- SEO Specialist
- Digital Marketing Specialist
- Social Media Manager
- Digital Advertising Specialist
- Email Marketing Manager
- Marketing Analytics
- Content Marketing Manager
- Brand Manager
- E-commerce Manager
- Marketing Consultant
News Briefs
Ella Cobb, a Master of Business Administration student in strategic marketing analytics, and Savanah Gill, a senior digital marketing major, attended the International Career Development Conference in Louisville, Kentucky, last month.
麻豆视频 transfer student Savanah Gill and Tony Strode, director of undergraduate admissions, know the importance of transferring to a four-year university after completing an associate degree.
News Briefs
Ella Cobb, a Master of Business Administration student in strategic marketing analytics, and Savanah Gill, a senior digital marketing major, attended the International Career Development Conference in Louisville, Kentucky, last month.
麻豆视频 transfer student Savanah Gill and Tony Strode, director of undergraduate admissions, know the importance of transferring to a four-year university after completing an associate degree.
Marketing, Digital Marketing Concentration, B.B.A.
Students who earn a Digital Marketing degree can work in a variety of jobs, including:
- Digital Marketing Manager
- Digital Strategist
- Director of Web Marketing
- E-commerce Marketing Analyst
- Marketing Analyst
- Growth Marketer
- Internet Marketing Specialist
- SEM Specialist
- SEO Manager
- Social Media Coordinator
- Social Media Manager
- Web Marketing Specialist
MTSU鈥檚 Career Development Center
MTSU offers a comprehensive Career Development Center that serves students throughout the full student experience and beyond. They collaborate with faculty and staff to equip students with the tools to be marketable to the world of work and continuing education.
Students can schedule an appointment or check online resources and job boards at mtsu.edu/career.
Students can find current internship opportunities by talking to faculty and visiting the University job and internship board called .
Wondering what you can do with your major? Check out our What Can I Do with A Major In guides.
In 2024, MTSU鈥檚 B.B.A. in Marketing-Digital Marketing Concentration ranked 8th in top 33 institutions offering this program, according to TechGuide.org.
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